Helder Ventures strives to provide additional, impactful resources to local social ventures. Our end goal is to grow both the social venture start-up community and the impact investing community here in Vancouver, Canada.

We believe Vancouver represents an area with ample opportunity to become a leading city in using business as a source for positive social and environmental change in our world.

By focusing our efforts on building both the supply of purpose based capital, as well as viable demand for impact investment through our advisory services, we believe we can push a significant change in the core goals behind many new start up companies located in the city.



Our Team

Steve Petterson, Helder Ventures

Steve Petterson

Investment Associate &

10th Avenue Executive Director

Steve is the Director of 10th Avenue, and a recent university graduate from the University of British Columbia. Steve found his passion for impact investing during his time at the university, in which he worked as an Impact Investing Analyst for S3I, the Centre for Social Innovation and Impact Investment. During this time he helped to create the first impact investing course at the Sauder School of Business.

After graduating with a Finance major, Steve joined Helder Ventures and has taken on a variety of roles, including CFO for a local social enterprise, Bridge2Work, investment management activities for the Helder Ventures portfolio, financial analysis and modelling for social ventures, and the Executive Director role for 10th Avenue.


Barend van der Vorm

managing director

Barend is the founding director of Helder Ventures which supports and finances social enterprise. He is a member of the Impact Investment Committee at Vancity and serves on the board of S3I, the Centre for Social Innovation and Impact Investment at UBC, and as an entrepreneur-in-residence at e@UBC. He chairs the Investment Committee of two private equity impact funds by IFHA which focuses on access to healthcare in sub-Saharan Africa.

Previously Barend served on the supervisory board of the PharmAccess Foundation and the investment committee of a Dutch technology fund. He also served on the advisory boards of the Erasmus Centre of Entrepreneurship in Rotterdam and the SACD in Monaco. He was the former honorary consul general of the Netherlands in Monaco and served as the founding chairman of the Monaco Venture Capital Association.

Since the early nineties Barend has been active in direct investments in early stage companies and has acted as a mentor to a number of founders of start-ups. From 2001 until 2014 he taught the venture capital class in the MBA programs of the International University of Monaco and the EDHEC Business School (Theseus program) in Nice.


Elena Yugai

Investment manager

For the last 10 years Elena worked with tech and consumer goods companies as a business and growth executive, and most recently as Chief of Staff at a digital media company in hyper growth and a Growth Consultant with a VC-backed Silicon Valley SaaS company. Her expertise includes digital strategy, growth, operational scaling, and consumer research. Elena is also a frequent speaker, workshop facilitator and a community activist.

Elena is an Industry Mentor at e@UBC Impact Program, and has been named one of BC’s Most Influential Women in Tech - STEM Stars 2018 by BC Magazine for her work advocating for and supporting women in technology.



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